James Patterson -- YES, that James Patterson -- has started a great new blog/website/entity to try and counter the thought that boys don't like to read called ReadKiddoRead.com. In their own words:
Boys Don't Like To Read!
We Disagree! Foster a love of reading for life among those reluctant guys, with gems such as: How I Became a Pirate, From Head to Toe: The Amazing Human Body and How It Works, or The Adventures of Captain Underpants: An Epic Novel. Click here to find out the best read for the boy in your life.
Oh yeah! That's what I'm talking about!